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Nostalgic marketing, perceived self-continuity, and consumer decisions
Ju, Ilyoung
;
Kim, Jihye
;
Chang, Mark Jaewon
;
Bluck, Susan
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2063-2083
Persistent link: https://www.econbiz.de/10011593534
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