Nenonen, Suvi; Storbacka, Kaj - In: Management decision : MD 52 (2014) 1, pp. 101-121
existing customer asset management literature has a strong bias towards consumer markets. Thus, the purpose of this paper is to …, which are managed with differentiated customer management concepts targeted to increase the economic profit contribution of … order to gain maximum value capture benefits from portfolio-specific customer management concepts, they should be approached …