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Management decision : MD
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Corporate re-branding: is cultural alignment the weakest link?
Gotsi, Manto
;
Andriopoulos, Constantine
;
Wilson, Alan
- In:
Management decision : MD
46
(
2008
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10007979201
Saved in:
2
Corporate re-branding: is cultural alignment the weakest link?
Gotsi, Manto
;
Andriopoulos, Constantine
;
Wilson, Alan
- In:
Management decision : MD
46
(
2008
)
1-2
,
pp. 46-57
Persistent link: https://www.econbiz.de/10007983168
Saved in:
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