Showing 1 - 8 of 8
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...
Persistent link: https://www.econbiz.de/10012821399
Operations -- Global Supply Chains and Distribution Networks -- Global Branding and Communication -- Organizational Design for …
Persistent link: https://www.econbiz.de/10014019422
Management -- From E-Mail-Marketing to Lead Management -- Evaluating Touchpoint Performance Along the B2B Customer Journey … Automation Connecting Marketing and Sales -- Integration of Resellers into Lead Management -- Funnel Performance Management …
Persistent link: https://www.econbiz.de/10014253084
sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers …
Persistent link: https://www.econbiz.de/10009628196
performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct …
Persistent link: https://www.econbiz.de/10014016050
This unique book helps business executives to improve their company's business performance by showing how to build an … effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For …Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context …
Persistent link: https://www.econbiz.de/10012396031
Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply … Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence … Models -- Chapter 5: Strategic Management Objectives, KPI and OKR -- Chapter 6: Problem-Solving and Performance Management …
Persistent link: https://www.econbiz.de/10013188407
Personal stress has an enormous impact on organizational and employee performance. This book introduces the web …
Persistent link: https://www.econbiz.de/10012814643