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A simple model for determining advertising appropriations
Simon, Julian Lincoln - In: Management information : a quantitative accent, (pp. 225-240). 1967
Persistent link: https://www.econbiz.de/10002824106
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The effect of promotional effort on sales
Magee, John F. - In: Management information : a quantitative accent, (pp. 203-213). 1967
Persistent link: https://www.econbiz.de/10002417454
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An operations research study of sales response to advertising
Vidale, M. L.; Wolfe, H. B. - In: Management information : a quantitative accent, (pp. 214-224). 1967
Persistent link: https://www.econbiz.de/10002975266
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The carry-over effect of advertising
Tull, Donald S. - In: Management information : a quantitative accent, (pp. 241-254). 1967
Persistent link: https://www.econbiz.de/10002941170