An operations research study of sales response to advertising
M. L. Vidale and H. B. Wolfe
| Year of publication: |
1967
|
|---|---|
| Authors: | Vidale, M. L. ; Wolfe, H. B. |
| Published in: |
Management information : a quantitative accent. - Homewood/Ill. : Irwin. - 1967, p. 214-224
|
| Subject: | Betriebswirtschaftliche Verfahrensforschung | Werbungsbetrieb | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Operations Research. June 1957 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002975266