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Brand positioning strategy using search engine marketing
Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
Cover Image
Brand Positioning Strategy Using Search Engine Marketing
Dou, Wenyu; Lim, Kai H; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-281
Persistent link: https://www.econbiz.de/10008425775