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Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1333
Persistent link: https://www.econbiz.de/10009425987
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Marketing an Islamic index : perceived value of KMI30 Index
Sayani, Hameedah
;
Balakrishnan, Melodena Stephens
- In:
Management research review
36
(
2013
)
4
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pp. 326-358
Persistent link: https://www.econbiz.de/10009729340
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Marketing an Islamic index: perceived value of KMI30 Index
Sayani, Hameedah
;
Balakrishnan, Melodena Stephens
- In:
Management research review
36
(
2013
)
4
,
pp. 326-358
Persistent link: https://www.econbiz.de/10010093172
Saved in:
4
Protecting from brand burn during times of crisis: Mumbai 26/11: a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1335
Persistent link: https://www.econbiz.de/10009799296
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