Pepsico Amea : the role of packaging in brand activation
Year of publication: |
2013
|
---|---|
Authors: | Balakrishnan, Melodena Stephens ; Michael, Ian |
Published in: |
East meets West. - Bingley : Emerald Group Publishing Limited. - 2013, p. 139-153
|
Subject: | PepsiCo Inc. | Alkoholfreies Getränk | Non-alcoholic beverage | Markenartikel | Brand |
-
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L., (2009)
-
Consumer nationalism and Barr's Irn-Bru in Scotland
Leishman, David, (2020)
-
Three essays on the economics of advertising in oligopoly
Yi, Chae-u, (1990)
- More ...
-
Abraaj Capital Limited : celebration of entrepreneurship (CoE)
Balakrishnan, Melodena Stephens, (2012)
-
GEA Group Aktiengesellschaft : doing business in the Middle East
Michael, Ian, (2013)
-
Michael, Noela, (2020)
- More ...