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A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan - In: Management science : journal of the Institute for … 38 (1992) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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Product positioning under price competition
Choi, Seung-chan - In: Management science : journal of the Institute for … 36 (1990) 2, pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
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Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.; Choi, Seung-chan; Chu, Wujin; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
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Network-based market knowledge and product innovativeness
Bao, Yongchuan; Sheng, Shibin; Zhou, Kevin Zheng - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 309-324
Persistent link: https://www.econbiz.de/10009530702