Network-based market knowledge and product innovativeness
Yongchuan Bao; Shibin Sheng; Kevin Zheng Zhou
| Year of publication: |
2012
|
|---|---|
| Authors: | Bao, Yongchuan ; Sheng, Shibin ; Zhou, Kevin Zheng |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 309-324
|
| Subject: | Marktforschung | Market research | Wissenstransfer | Knowledge transfer | Produktentwicklung | New product development | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530702