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Income and Wealth Effects on Private-Label Demand : Evidence from the Great Recession

Dubé, Jean-Pierre - 2015

-side response to the recession shows only small changes in the relative price of national-brand and private-label products. Our …-label quality tiers or to the overall rate of private-label versus national-brand product introductions …

Persistent link: https://www.econbiz.de/10013017514

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2014

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Persistent link: https://www.econbiz.de/10013050309

The Evolution of Brand Preferences : Evidence from Consumer Migration

Bronnenberg, Bart J. - 2010

We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of … advertising. Heterogeneity in brand preferences explains 40 percent of geographic variation in market shares. These preferences … years in the past still exerting a significant effect on current consumption. Counterfactuals suggest that brand preferences …

Persistent link: https://www.econbiz.de/10013139281

The Joint Identification of Utility and Discount Functions from Stated Choice Data : An Application to Durable Goods Adoption

Dubé, Jean-Pierre - 2012

We present a survey design that generalizes static conjoint experiments to elicit inter-temporal adoption decisions for durable goods. We show that consumers' utility and discount functions in a dynamic discrete choice model are jointly identified using data generated by this specific design. In...

Persistent link: https://www.econbiz.de/10013100670

Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Dubé, Jean-Pierre - 2009

The widely-used estimator of Berry, Levinsohn and Pakes (1995) produces estimates of consumer preferences from a discrete-choice demand model with random coefficients, market-level demand shocks and endogenous prices. We derive numerical theory results characterizing the properties of the nested...

Persistent link: https://www.econbiz.de/10013159520

Microeconometric Models of Consumer Demand

Dubé, Jean-Pierre - 2018

individualized welfare analysis. A descriptive analysis of a broad, CPG database indicates that most consumer brand categories offer …

Persistent link: https://www.econbiz.de/10012908476

Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test

Bronnenberg, Bart J. - 2018

We run in-store blind taste tests with a retailer's private label food brands and the leading national brand … feedback effects of brand loyalty. We also find that the intervention increases the preference for the private label brands …

Persistent link: https://www.econbiz.de/10012908477

Self-Signaling and Prosocial Behavior : A Cause Marketing Mobile Field Experiment

Dubé, Jean-Pierre - 2015

We empirically test an information economics based theory of social preferences in which ego utility and self-signaling can potentially crowd out the effect of consumption utility on choices. Two large-scale, randomized controlled field experiments involving a consumer good and charitable...

Persistent link: https://www.econbiz.de/10013017093

State Dependence and Alternative Explanations for Consumer Inertia

Dubé, Jean-Pierre; Hitsch, Günter J.; Rossi, Peter E. - 2021

For many consumer packaged goods products, researchers have documented a form of state dependence whereby consumers become "loyal" to products they have consumed in the past. That is, consumers behave as though there is a utility premium from continuing to purchase the same product as they have...

Persistent link: https://www.econbiz.de/10013210552