Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Year of publication: |
2014
|
---|---|
Authors: | Bronnenberg, Bart J. |
Other Persons: | Dubé, Jean-Pierre (contributor) ; Gentzkow, Matthew (contributor) ; Shapiro, Jesse M. (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Lebensmittel | Food | Schätzung | Estimation | Markenartikel | Brand | Informationsverhalten | Information behaviour | Arzneimittel | Pharmaceuticals | Panel | Panel study |
Extent: | 1 Online-Ressource (54 p) |
---|---|
Series: | NBER Working Paper ; No. w20295 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 2014 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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