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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Anderson, Simon P."
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Shouting to be heard in advertising
Anderson, Simon P.
;
Palma, André de
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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