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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Tan, Yinliang"
~subject:"EU countries"
~subject:"Social web"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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