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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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Selection neglect in mutual fund advertisements
Koehler, Jonathan J.; Mercer, Molly - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
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Closed-loop advertising strategies in a duopoly
Fruchter, Gila E. - In: Management science : journal of the Institute for … 43 (1997) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
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An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111