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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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Blockbuster culture's next rise or fall : the impact of recommender systems on sales diversity
Fleder, Daniel; Hosanagar, Kartik - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 697-712
Persistent link: https://www.econbiz.de/10003859240
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Brand performance volatility from marketing spending
Fischer, Marc; Shin, Hyun; Hanssens, Dominique M. - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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On manufacturing marketing incentives
Porteus, Evan L. - In: Management science : journal of the Institute for … 37 (1991) 9, pp. 1166-1181
Persistent link: https://www.econbiz.de/10001112399
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Sources of superior performance : market share versus industry effects in the US brewing industry
Montgomery, Cynthia A. - In: Management science : journal of the Institute for … 37 (1991) 8, pp. 954-959
Persistent link: https://www.econbiz.de/10001113429
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Competitive maps: the structure underlying asymmetric cross elasticities
Cooper, Lee G. - In: Management science : journal of the Institute for … 34 (1988) 6, pp. 707-723
Persistent link: https://www.econbiz.de/10001060417
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The structure of equilibria in market share attraction models
Monahan, George E. - In: Management science : journal of the Institute for … 33 (1987) 2, pp. 228-243
Persistent link: https://www.econbiz.de/10001025348
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The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a dyad-level test
Neslin, Scott A. - In: Management science : journal of the Institute for … 32 (1986) 4, pp. 480-498
Persistent link: https://www.econbiz.de/10001015270
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A market entry timing model for new technologies
Kalish, Shlomo - In: Management science : journal of the Institute for … 32 (1986) 2, pp. 194-205
Persistent link: https://www.econbiz.de/10001015500