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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Psychologie und Werbung
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
262
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
198
Journal of business research : JBR
193
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
163
Marketing science
112
Journal of promotion management : JPM
88
Journal of marketing
77
SpringerLink / Bücher
75
Journal of retailing and consumer services
74
NBER working paper series
74
Journal of historical research in marketing
73
European journal of operational research : EJOR
72
Journal of marketing research : JMR
71
Journal of promotion management : innovations in planning and applied research
70
Psychology & marketing
68
European journal of marketing : EJM
67
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of current issues and research in advertising : JCIRA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of internet marketing and advertising : IJIMA
63
Working paper / National Bureau of Economic Research, Inc.
61
NBER Working Paper
59
Journal of current issues and research in advertising
57
Health marketing quarterly
55
International journal of industrial organization
53
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Marketing : ZFP ; journal of research and management
47
Journal of business ethics : JOBE
46
Markenartikel : das Magazin für Markenführung
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
CESifo working papers
39
Young consumers : insight and ideas for responsible marketers
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Marketing letters : a journal of research in marketing
37
Journal of global marketing
36
Advertising theory
34
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ECONIS (ZBW)
85
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1
Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet
(
contributor
)
- In:
Management science : journal of the Institute for …
35
(
1989
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
Saved in:
2
An analysis of optimal advertising under uncertainty
Nguyen, Dung
- In:
Management science : journal of the Institute for …
31
(
1985
)
5
,
pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
Saved in:
3
Diffusion and advertising : the German telephone campaign
Simon, Hermann
- In:
Management science : journal of the Institute for …
33
(
1987
)
4
,
pp. 451-466
Persistent link: https://www.econbiz.de/10001025308
Saved in:
4
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
5
Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J.
- In:
Management science : journal of the Institute for …
34
(
1988
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
Saved in:
6
Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
Saved in:
7
An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
Saved in:
8
The rise of management science in adverrtising
Cohen, Stanley I.
- In:
Management science : journal of the Institute for …
13
(
1966
)
2
,
pp. B-10-B-28
Persistent link: https://www.econbiz.de/10002008783
Saved in:
9
A longitudinal model to decompose the effects of an advertising stimulus on family consumption
Winer, Russell S.
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10003021502
Saved in:
10
Information retrieval for media planning
Kwerel, Seymour M.
- In:
Management science : journal of the Institute for …
15
(
1968
)
4
,
pp. B137-B160
Persistent link: https://www.econbiz.de/10002343271
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