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The advertising budget's determinants in a market with two competing firms
Simon, Julian L.; Ben-Ur, Joseph - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 500-519
Persistent link: https://www.econbiz.de/10002822956
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A comparison of optimal and adaptive decision mechanisms in an organizational setting
Neave, Edwin H.; Petersen, Edward R. - In: Management science : journal of the Institute for … 26 (1980) 8, pp. 810-822
Persistent link: https://www.econbiz.de/10002565120
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The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853
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Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair; Thompson, Gerald L. - In: Management science : journal of the Institute for … 29 (1983) 9, pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
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The strategic role of information on the demand function in an oligopolistic market
Ponssard, Jean-Pierre - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10002665823