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A system of promotional models
Rao, Ambar G.; Lilien, Gary - In: Management science : journal of the Institute for … 19 (1972) 2, pp. 152-160
Persistent link: https://www.econbiz.de/10002682413
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua; Hauser, John R. - In: Management science : journal of the Institute for … 31 (1985) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
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An optimal contact model for maximizing online panel response rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
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Statistical model comparison in marketing research
Barry, Christopher B.; Wildt, Albert R. - In: Management science : journal of the Institute for … 24 (1977) 4, pp. 387-392
Persistent link: https://www.econbiz.de/10003482371
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
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Improving penetration forecasts using social interactions data
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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Marketing expansion : a statistical analysis
King, William R. - In: Management science : journal of the Institute for … 9 (1963) 4, pp. 563-573
Persistent link: https://www.econbiz.de/10002214098
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Performance evaluation in marketing systems
King, William R. - In: Management science : journal of the Institute for … 10 (1964) 4, pp. 659-666
Persistent link: https://www.econbiz.de/10002214108
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Stochastic models of a price promotion
Kinberg, Yoram; Rao, Ambar G. - In: Management science : journal of the Institute for … 21 (1975) 8, pp. 897-907
Persistent link: https://www.econbiz.de/10002204415