//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of advertising in cha...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
22
advertising
22
Advertising effects
21
Werbewirkung
21
Theorie
18
Theory
18
Consumer behaviour
16
Konsumentenverhalten
16
advertising and media
11
Competitive strategy
7
Market concentration
7
Preismanagement
7
Pricing strategy
7
Social Web
7
Social web
7
Unternehmenskonzentration
7
Wettbewerbsstrategie
7
Competition
6
Game theory
6
Market structure
6
Marktstruktur
6
Spieltheorie
6
Wettbewerb
6
marketing
6
Fusion
5
Merger
5
Regulation
5
Regulierung
5
Auction theory
4
Auktionstheorie
4
Automotive industry
4
Data protection
4
Datenschutz
4
Internet
4
Kfz-Industrie
4
Planung
4
Search engine
4
more ...
less ...
Online availability
All
Undetermined
44
Free
5
Type of publication
All
Article
88
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
Language
All
English
73
Undetermined
15
Author
All
Balseiro, Santiago R.
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Dwyer, F. Robert
2
Evans, James R.
2
Fruchter, Gila E.
2
Katona, Zsolt
2
Shen, Qiaowei
2
Shin, Woochoel
2
Sárváry, Miklós
2
Abrams, Dan I.
1
Akkus, Oktay
1
Alexandrov, Alexei
1
Amaldoss, Wilfred
1
Anderson, Simon P.
1
Athey, Susan
1
Aykac, Ahmet
1
Bass, Frank M.
1
Baye, Michael R.
1
Beattie, Graham
1
Belo, Rodrigo
1
Boehm, Johannes
1
Bostanci, Gorkem
1
Bradlow, Eric T.
1
Bruggen, Gerrit H. van
1
Calantone, Roger J.
1
Calvano, Emilio
1
Canayaz, Mehmet I.
1
Carlin, Bruce Ian
1
Casadesus-Masanell, Ramon
1
Celis, L. Elisa
1
Chan, Tat
1
Chatterjee, Prabirendra
1
Chiou, Lesley
1
Cohen, Stanley I.
1
Cookson, J. Anthony
1
Crama, Pascale
1
D'Annunzio, Anna
1
Danaher, Brett
1
Darendeli, Alper
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
118
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
104
Working paper / National Bureau of Economic Research, Inc.
91
Economics letters
88
NBER Working Paper
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
CESifo working papers
72
Europäische Hochschulschriften / 5
72
Journal of historical research in marketing
72
Southern economic journal
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
The American economic review
65
Applied economics
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
Journal of retailing and consumer services
58
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market concentration and advertising : the Australian experience
Metwally, M. M.
- In:
Management science : journal of the Institute for …
23
(
1977
)
6
,
pp. 557-566
Persistent link: https://www.econbiz.de/10002476040
Saved in:
2
How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
3
The determinants of bank mergers : a revealed preference analysis
Akkus, Oktay
;
Cookson, J. Anthony
;
Hortaçu, Ali
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011539503
Saved in:
4
A systems study of policy formulation in a vertically-integrated firm
Roberts, Edward B.
;
Abrams, Dan I.
;
Weil, Henry B.
- In:
Management science : journal of the Institute for …
14
(
1968
)
12
,
pp. 674-694
Persistent link: https://www.econbiz.de/10002692629
Saved in:
5
Industry concentration and allocation of resources to basic research
Joglekar, Prafulla
- In:
Management science : journal of the Institute for …
35
(
1989
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10001063883
Saved in:
6
Trade relationships, indirect economic links, and mergers
Harford, Jarrad V. T.
;
Schonlau, Robert
;
Stanfield, Jared
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3085-3110
Persistent link: https://www.econbiz.de/10012039978
Saved in:
7
Common institutional ownership and product market threats
Kini, Omesh
;
Lee, Sangho
;
Shen, Mo
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 2705-2731
Persistent link: https://www.econbiz.de/10014550870
Saved in:
8
Privacy and market concentration : intended and unintended consequences of the GDPR
Johnson, Garrett A.
;
Shriver, Scott K.
;
Goldberg, Samuel G.
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 5695-5721
Persistent link: https://www.econbiz.de/10014392976
Saved in:
9
Vertical integration and foreclosure : evidence from production network data
Boehm, Johannes
;
Sonntag, Jan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 141-161
Persistent link: https://www.econbiz.de/10014288474
Saved in:
10
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->