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Selection neglect in mutual fund advertisements
Koehler, Jonathan J.; Mercer, Molly - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
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Brand and price advertising in online markets
Baye, Michael R.; Morgan, John - In: Management science : journal of the Institute for … 55 (2009) 7, pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
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An allocation model for catalog space planning
Johnson, Miki; Zoltners, Andris A.; Sinha, Prabhakant - In: Management science : journal of the Institute for … 25 (1979) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
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A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S. - In: Management science : journal of the Institute for … 25 (1979) 9, pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
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An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.; Ryde, Dorothy - In: Management science : journal of the Institute for … 2 (1956), pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
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Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V. - In: Management science : journal of the Institute for … 23 (1976) 4, pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
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A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
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Advertising agency compensation: a model for incentive and control
Calantone, Roger J.; Drury, Donald H. - In: Management science : journal of the Institute for … 25 (1979) 7, pp. 632-642
Persistent link: https://www.econbiz.de/10003508565
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A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003535029