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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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Competing with superstars
Ammann, Manuel; Horsch, Philipp; Oesch, David - In: Management science : journal of the Institute for … 62 (2016) 10, pp. 2842-2858
Persistent link: https://www.econbiz.de/10011591758
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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Comarketing alliances : should you contract on actions or outcomes?
Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 752-762
Persistent link: https://www.econbiz.de/10009012167
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Competitive intensity and its two-sided effect on the boundaries of firm performance
Montez, Joao; Ruiz-Aliseda, Francisco; Ryall, Michael D. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2716-2733
Persistent link: https://www.econbiz.de/10011879019
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Compensation and peer effects in competing sales teams
Chan, Tat; Li, Jia; Pierce, Lamar - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Firm rigidities and the decline in growth opportunities
Loderer, Claudio; Stulz, René M.; Waelchli, Urs - In: Management science : journal of the Institute for … 63 (2017) 9, pp. 3000-3020
Persistent link: https://www.econbiz.de/10011748885