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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Marktforschung
49
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7
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Hauser, John R.
3
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Cong, Jiajia
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
49
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1
A system of promotional models
Rao, Ambar G.
;
Lilien, Gary
- In:
Management science : journal of the Institute for …
19
(
1972
)
2
,
pp. 152-160
Persistent link: https://www.econbiz.de/10002682413
Saved in:
2
Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
Saved in:
3
A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua
;
Hauser, John R.
- In:
Management science : journal of the Institute for …
31
(
1985
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
Saved in:
4
An optimal contact model for maximizing online panel response rates
Neslin, Scott A.
;
Novak, Thomas P.
;
Baker, Kenneth R.
; …
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
Saved in:
5
Statistical model comparison in marketing research
Barry, Christopher B.
;
Wildt, Albert R.
- In:
Management science : journal of the Institute for …
24
(
1977
)
4
,
pp. 387-392
Persistent link: https://www.econbiz.de/10003482371
Saved in:
6
Attribute-level heterogeneity
Ebbes, Peter
;
Liechty, John C.
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Saved in:
7
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
Saved in:
8
Marketing expansion : a statistical analysis
King, William R.
- In:
Management science : journal of the Institute for …
9
(
1963
)
4
,
pp. 563-573
Persistent link: https://www.econbiz.de/10002214098
Saved in:
9
Performance evaluation in marketing systems
King, William R.
- In:
Management science : journal of the Institute for …
10
(
1964
)
4
,
pp. 659-666
Persistent link: https://www.econbiz.de/10002214108
Saved in:
10
Stochastic models of a price promotion
Kinberg, Yoram
;
Rao, Ambar G.
- In:
Management science : journal of the Institute for …
21
(
1975
)
8
,
pp. 897-907
Persistent link: https://www.econbiz.de/10002204415
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