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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
50
(
2004
)
12
,
pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
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The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.
;
Erickson, Gary
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
49
(
2003
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
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