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A longitudinal model to decompose the effects of an advertising stimulus on family consumption
Winer, Russell S. - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10003021502
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1978) 7, pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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A queuing process with some discrimination
Scott, Meckinley - In: Management science : journal of the Institute for … 16 (1969) 3, pp. 227-233
Persistent link: https://www.econbiz.de/10002784773
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold; Lofaso, Anthony J. - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P. - In: Management science : journal of the Institute for … 25 (1979) 10, pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
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Thresholds and transitivity in stochastic consumer choice : a multinominal logit analysis
Lioukas, Spyros K. - In: Management science : journal of the Institute for … 30 (1984) 1, pp. 110-122
Persistent link: https://www.econbiz.de/10003619213
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The bargain value model and a comparison of managerial implications with the linear learning model
Keon, John W. - In: Management science : journal of the Institute for … 26 (1980) 11, pp. 1117-1130
Persistent link: https://www.econbiz.de/10003600847
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Survival versus consumption
Shepard, Donald S.; Zeckhauser, Richard J. - In: Management science : journal of the Institute for … 30 (1984) 4, pp. 423-439
Persistent link: https://www.econbiz.de/10003679484