Marketing management models
Year of publication: |
1971
|
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Other Persons: | Montgomery, David B. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 18.1971, 45, p. P1-P128
|
Subject: | Absatz | Absatzpolitik | Absatztechnik | Werbungsausgaben | Werbung | Verbraucher |
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