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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.; Kalwani, Manohar U. - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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The stock market in the driver' s seat! : implications for R&D and marketing
Chakravarty, Anindita; Grewal, Rajdeep - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1594-1609
Persistent link: https://www.econbiz.de/10009312558
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Multistage capital budgeting for shared investments
Johnson, Nicole Bastian; Pfeiffer, Thomas; Schneider, Georg - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1213-1228
Persistent link: https://www.econbiz.de/10009751118
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Capital rationing and organizational slack in capital budgeting
Antle, Rick; Eppen, Gary D. - In: Management science : journal of the Institute for … 31 (1985) 2, pp. 163-174
Persistent link: https://www.econbiz.de/10001841777
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Capital budgeting and risk taking under credit constraints
Iachan, Felipe S. - In: Management science : journal of the Institute for … 66 (2020) 9, pp. 4292-4314
Persistent link: https://www.econbiz.de/10012297829
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Budgeting, psychological contracts, and budgetary misreporting
Gallani, Susanna; Krishnan, Ranjani; Marinich, Eric J.; … - In: Management science : journal of the Institute for … 65 (2019) 6, pp. 2924-2945
Persistent link: https://www.econbiz.de/10012039879
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The benefits of relationship lending in a cross-country context : a meta-analysis
Kysucky, Vlado; Norden, Lars - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 90-110
Persistent link: https://www.econbiz.de/10011432927
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Money talks : rebate mechanisms in reputation system design
Li, Lingfang; Xiao, Erte - In: Management science : journal of the Institute for … 60 (2014) 8, pp. 2054-2072
Persistent link: https://www.econbiz.de/10010403575
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Dynamic bargaining in a supply chain with asymmetric demand information
Feng, Qi; Lai, Guoming; Lu, Lauren Xiaoyuan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 301-315
Persistent link: https://www.econbiz.de/10010490885
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Turning the tables in research and development licensing contracts
Taneri, Niyazi; Crama, Pascale - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5838-5856
Persistent link: https://www.econbiz.de/10012650175