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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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DEMON: decision mapping via optimum go-no networks : a model for matketing new products
Charnes, A. (contributor) - In: Management science : journal of the Institute for … 12 (1966) 11, pp. 865-885
Persistent link: https://www.econbiz.de/10003523689
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Profit maximizing perceptual positions: an integrated theory for the selection of product features and price
Hauser, John R.; Simmie, Patricia - In: Management science : journal of the Institute for … 27 (1981) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10003573143
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An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S. - In: Management science : journal of the Institute for … 24 (1978) 7, pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P. - In: Management science : journal of the Institute for … 25 (1979) 10, pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
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Estimating the relationship between price and time to sale for investment property
Trippi, Robert R. - In: Management science : journal of the Institute for … 23 (1977) 8, pp. 838-842
Persistent link: https://www.econbiz.de/10003695599
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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A parsimonious description of the Hendry system
Kalwani, Manohar U.; Morrison, Donald G. - In: Management science : journal of the Institute for … 23 (1977) 5, pp. 467-477
Persistent link: https://www.econbiz.de/10002182113