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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
81
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Balseiro, Santiago R.
2
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Zentralblatt für Bibliothekswesen
95
DBI-Materialien
84
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Zeitschrift für Bibliothekswesen und Bibliographie : vereinigt mit Zentralblatt für Bibliothekswesen ; ZfBB ; Organ des wissenschaftlichen Bibliothekswesens
80
European journal of operational research : EJOR
77
Libri : international journal of libraries and information studies
76
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
NBER working paper series
60
Journal of retailing and consumer services
59
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
The library quarterly : information, community, policy
50
Health marketing quarterly
49
NBER Working Paper
49
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
47
Journal of current issues and research in advertising
45
Working paper / National Bureau of Economic Research, Inc.
43
Bericht über die ... Tagung / Arbeitsgemeinschaft d. Spezialbibliotheken, (ASpB)
42
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Library trends
41
Unesco bulletin for libraries
41
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ECONIS (ZBW)
81
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1
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
Saved in:
2
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
3
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
4
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
Saved in:
5
A generalization of the Nerlove-Arrow model to multi-firms advertising under uncertainty
Tapiero, Charles S.
- In:
Management science : journal of the Institute for …
25
(
1979
)
9
,
pp. 907-915
Persistent link: https://www.econbiz.de/10003691800
Saved in:
6
An optimum geographical distribution of publicity expenditure in a private organisation
Zentler, A. P.
;
Ryde, Dorothy
- In:
Management science : journal of the Institute for …
2
(
1956
),
pp. 337-352
Persistent link: https://www.econbiz.de/10003667859
Saved in:
7
Decomposition of a multi-period media scheduling model in terms of single period equivalents
Srinivasan, V.
- In:
Management science : journal of the Institute for …
23
(
1976
)
4
,
pp. 349-360
Persistent link: https://www.econbiz.de/10003684617
Saved in:
8
A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
Saved in:
9
Advertising agency compensation: a model for incentive and control
Calantone, Roger J.
;
Drury, Donald H.
- In:
Management science : journal of the Institute for …
25
(
1979
)
7
,
pp. 632-642
Persistent link: https://www.econbiz.de/10003508565
Saved in:
10
A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert
;
Evans, James R.
- In:
Management science : journal of the Institute for …
27
(
1981
)
6
,
pp. 658-667
Persistent link: https://www.econbiz.de/10003535029
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