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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Managers and students as newsvendors
Bolton, Gary E.; Ockenfels, Axel; Thonemann, Ulrich - In: Management science : journal of the Institute for … 58 (2012) 12, pp. 2225-2233
Persistent link: https://www.econbiz.de/10009701858
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The effect of peer gender on major choice in business school
Zölitz, Ulf; Feld, Jan - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 6963-6979
Persistent link: https://www.econbiz.de/10012703771
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The persistent effects of short-term peer groups on performance : evidence from a natural experiment in higher education
Thiemann, Petra - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1131-1148
Persistent link: https://www.econbiz.de/10012878921
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Teaching through television : experimental evidence on entrepreneurship education in Tanzania
Bjorvatn, Kjetil; Cappelen, Alexander W.; Sekei, Linda … - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2308-2325
Persistent link: https://www.econbiz.de/10012254384
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What you don't know...can't hurt you? : a natural field experiment on relative performance feedback in higher education
Azmat, Ghazala; Bagues, Manuel F.; Cabrales, Antonio; … - In: Management science : journal of the Institute for … 65 (2019) 8, pp. 3714-3736
Persistent link: https://www.econbiz.de/10012062761