The effects of age and expertise on product evaluations : does the type of information matter?
Year of publication: |
July 2016
|
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Authors: | Wang, Jing ; Cole, Catherine A. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 7, p. 2039-2053
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Subject: | age | aging | expertise | branding | segmentation | positioning | communications | information type | construal levels | diagnosticity | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Alternde Bevölkerung | Aging population | Markenimage | Brand image | Markenführung | Brand management |
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