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Investigating the risk-return relationship of information technology investment : firm-level empirical analysis
Dewan, Sanjeev; Shi, Charles; Gurbaxani, Vijay - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1829-1842
Persistent link: https://www.econbiz.de/10003600403
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The performance consequences of ambidexterity in strategic alliance formations : empirical investigation and computational theorizing
Lin, Zhiang; Yang, Haibin; Demirkan, Irem - In: Management science : journal of the Institute for … 53 (2007) 10, pp. 1645-1658
Persistent link: https://www.econbiz.de/10003563113
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Metrics : when and why nonaveraging statistics work
Shugan, Steven M.; Mitra, Debanjan - In: Management science : journal of the Institute for … 55 (2009) 1, pp. 4-15
Persistent link: https://www.econbiz.de/10003873615
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Does component sharing help or hurt reliability? : an empirical study in the automotive industry
Ramdas, Kamalini; Randall, Taylor - In: Management science : journal of the Institute for … 54 (2008) 5, pp. 922-938
Persistent link: https://www.econbiz.de/10003735525
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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Ad revenue optimization in live broadcasting
Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong; Hui, Kai-Lung; Png, Ivan - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797