Ad revenue optimization in live broadcasting
Year of publication: |
April 2016
|
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Authors: | Popescu, Dana G. ; Crama, Pascale |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 4, p. 1145-1164
|
Subject: | live broadcasting | advertising | scheduling | random capacity | Theorie | Theory | Scheduling-Verfahren | Scheduling problem | Werbung | Advertising | Kapazitätsplanung | Capacity planning | Rundfunkpolitik | Broadcasting policy |
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