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Integrating problem solvers from analogous markets in new product ideation
Franke, Nikolaus; Poetz, Marion K.; Schreier, Martin - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 1063-1081
Persistent link: https://www.econbiz.de/10010347735
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Proximity and the management of innovation
Glaeser, Chloe Kim; Glaeser, Stephen; Labro, Eva - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 3080-3099
Persistent link: https://www.econbiz.de/10014305480
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
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Opportunity spaces in innovation : empirical analysis of large samples of ideas
Kornish, Laura J.; Ulrich, Karl T. - In: Management science : journal of the Institute for … 57 (2011) 1, pp. 107-128
Persistent link: https://www.econbiz.de/10008858565
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Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community
Bayus, Barry L. - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 226-244
Persistent link: https://www.econbiz.de/10009711759
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Crowdsourcing ideas using product prototypes : the joint effect of prototype enhancement and the product design goal on idea novelty
Althuizen, Niek; Chen, Bo - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 3008-3025
Persistent link: https://www.econbiz.de/10013368363
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The emergence of novel product uses : an investigation of exaptations in IKEA hacks
Chan, Tian Heong; Lim, Shi Ying - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2870-2892
Persistent link: https://www.econbiz.de/10014305451
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Market segmentation, cannibalization, and the timing of product introductions
Moorthy, K. S. - In: Management science : journal of the Institute for … 38 (1992) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10001124419
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Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243
Persistent link: https://www.econbiz.de/10014288578
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The similarity network of motion pictures
Wei, Yanhao - In: Management science : journal of the Institute for … 66 (2020) 4, pp. 1647-1671
Persistent link: https://www.econbiz.de/10012268440