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How do sales efforts pay off? : dynamic panel data analysis in the Nerlove-Arrow framework
Chung, Doug J.; Kim, Byungyeon; Park, Byoung Gun - In: Management science : journal of the Institute for … 65 (2019) 11, pp. 5197-5218
Persistent link: https://www.econbiz.de/10012125951
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A multi product joint ordering model with dependent setup cost
Chern, Chung-mei Ho - In: Management science : journal of the Institute for … 20 (1974) 7, pp. 1081-1091
Persistent link: https://www.econbiz.de/10001995684
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The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Market share models as approximators of aggregated heterogeneous brand choice behavior
Givon, Moshe; Horsky, Dan - In: Management science : journal of the Institute for … 24 (1978), pp. 1404-1416
Persistent link: https://www.econbiz.de/10002479099
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Marketing applications of the analytic hierarchy process
Wind, Yoram; Saaty, Thomas L. - In: Management science : journal of the Institute for … 26 (1980) 7, pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
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Management science in marketing: status and prospects
Anshen, Melvin - In: Management science : journal of the Institute for … 2 (1956), pp. 222-231
Persistent link: https://www.econbiz.de/10003470921
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Allocating selling effort via dynamic programming
Beswick, Charles A. - In: Management science : journal of the Institute for … 23 (1977) 7, pp. 667-678
Persistent link: https://www.econbiz.de/10003491760
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After the crash : the passenger responde to the DC-10 disaster
Barnett, Arnold; Lofaso, Anthony J. - In: Management science : journal of the Institute for … 29 (1983) 11, pp. 1225-1236
Persistent link: https://www.econbiz.de/10003481914
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257