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Improving penetration forecasts using social interactions data
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: Management science : journal of the Institute for … 60 (2014) 12, pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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Sales forecasting with the aid of a human behavior simulator
Schussel, George - In: Management science : journal of the Institute for … 13 (1967) 10, pp. B593-B611
Persistent link: https://www.econbiz.de/10002780602
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A model for optimizing retail space allocations
Corstjens, Marcel; Doyle, Peter - In: Management science : journal of the Institute for … 27 (1981) 7, pp. 822-833
Persistent link: https://www.econbiz.de/10002036303
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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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A system of promotional models
Rao, Ambar G.; Lilien, Gary - In: Management science : journal of the Institute for … 19 (1972) 2, pp. 152-160
Persistent link: https://www.econbiz.de/10002682413
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua; Hauser, John R. - In: Management science : journal of the Institute for … 31 (1985) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
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An optimal contact model for maximizing online panel response rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
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Statistical model comparison in marketing research
Barry, Christopher B.; Wildt, Albert R. - In: Management science : journal of the Institute for … 24 (1977) 4, pp. 387-392
Persistent link: https://www.econbiz.de/10003482371
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Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539