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The advertising mix for a search good
Anderson, Simon P.; Renault, Régis - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10009711798
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Shouting to be heard in advertising
Anderson, Simon P.; Palma, André de - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10009783643
Cover Image
The Advertising Mix for a Search Good
Anderson, Simon P.; Renault, Régis - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10010068102
Cover Image
Shouting to Be Heard in Advertising
Anderson, Simon P.; de Palma, André - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1545-1556
Persistent link: https://www.econbiz.de/10010152062