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The Role of the Management Sciences in Research on Personalization
Murthi, B.P.S.; Sarkar, Sumit - In: Management science : journal of the Institute for … 49 (2003) 10, pp. 1344-1362
Persistent link: https://www.econbiz.de/10006083216
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Should consumers use the halo to form product evaluations?
Boatwright, Peter; Kalra, Ajay; Zhang, Wei - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 217-223
Persistent link: https://www.econbiz.de/10003709962
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Salesforce Compensation Scheme and Consumer Inferences
Kalra, Ajay; Shi, Mengze; Srinivasan, Kannan - In: Management science : journal of the Institute for … 49 (2003) 5, pp. 655-672
Persistent link: https://www.econbiz.de/10006084259
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Designing product development contracts in the presence of managerial lobbying
Bao, Ying; Shi, Mengze; Kalra, Ajay - In: Management science : journal of the Institute for … 68 (2022) 9, pp. 6797-6818
Persistent link: https://www.econbiz.de/10013373110
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The role of production lead time and demand uncertainty in marketing durable goods
Desai, Preyas S.; Koenigsberg, Oded; Purohit, Devavrat - In: Management science : journal of the Institute for … 53 (2007) 1, pp. 150-158
Persistent link: https://www.econbiz.de/10003632047
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Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511
Persistent link: https://www.econbiz.de/10009313063
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Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred; Desai, Preyas S.; Shin, Woochoel - In: Management science : journal of the Institute for … 61 (2015) 3, pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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Advertising Fee in Business-Format Franchising
Desai, Preyas S. - In: Management science : journal of the Institute for … 43 (1997) 10, pp. 1401-1419
Persistent link: https://www.econbiz.de/10006100257
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Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts
Desai, Preyas S.; Srinivasan, Kannan - In: Management science : journal of the Institute for … 41 (1995) 10, pp. 1608-1623
Persistent link: https://www.econbiz.de/10006104166
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Introduction to the Special Issue on Marketing Within the Enterprise and Beyond
Chintagunta, Pradeep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511-1512
Persistent link: https://www.econbiz.de/10009287937