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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Management science : journal of the Institute for … 48 (2002) 6, pp. 765-781
Persistent link: https://www.econbiz.de/10006087309
Cover Image
Optimal Feature Advertising Design Under Competitive Clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815
Persistent link: https://www.econbiz.de/10007879809