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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
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2
The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.
;
Erickson, Gary
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
49
(
2003
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
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3
Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
59
(
2013
)
1
,
pp. 226-244
Persistent link: https://www.econbiz.de/10009711759
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4
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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5
Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
50
(
2004
)
12
,
pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
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6
The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival
Bayus, Barry L.
;
Agarwal, Rajshree
- In:
Management science : journal of the Institute for …
53
(
2007
)
12
,
pp. 1887-1902
Persistent link: https://www.econbiz.de/10003600452
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7
Special Issue on Marketing and Operations Management Interfaces and Coordination - New-Product Strategy and Industry Clockspeed
Souza, Gilvan C.
;
Bayus, Barry L.
;
Wagner, Harvey M.
- In:
Management science : journal of the Institute for …
50
(
2004
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10006081033
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8
The Market Evolution and Sales Takeoff of Product Innovations
Agarwal, Rajshree
;
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
48
(
2002
)
8
,
pp. 1024-1041
Persistent link: https://www.econbiz.de/10006086586
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9
An Analysis of Product Lifetimes in a Technologically Dynamic Industry
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
44
(
1998
)
6
,
pp. 763-775
Persistent link: https://www.econbiz.de/10006098562
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10
High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
39
(
1993
)
11
,
pp. 1319-1333
Persistent link: https://www.econbiz.de/10006106510
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