Narrow search
Showing 1 - 10 of 12
Cover Image
Gaining comparative advantage through discretionary expenditures : the returns to R&D and advertising
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 9, pp. 1264-1279
Persistent link: https://www.econbiz.de/10001130108
Cover Image
The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.; Erickson, Gary; Jacobson, Robert - In: Management science : journal of the Institute for … 49 (2003) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
Cover Image
Crowdsourcing new product ideas over time : an analysis of the Dell IDEAStorm community
Bayus, Barry L. - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 226-244
Persistent link: https://www.econbiz.de/10009711759
Cover Image
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
Cover Image
Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie; Jacobson, Robert - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
Cover Image
The role of pre-entry experience, entry timing, and product technology strategies in explaining firm survival
Bayus, Barry L.; Agarwal, Rajshree - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1887-1902
Persistent link: https://www.econbiz.de/10003600452
Cover Image
Special Issue on Marketing and Operations Management Interfaces and Coordination - New-Product Strategy and Industry Clockspeed
Souza, Gilvan C.; Bayus, Barry L.; Wagner, Harvey M. - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 537-549
Persistent link: https://www.econbiz.de/10006081033
Cover Image
The Market Evolution and Sales Takeoff of Product Innovations
Agarwal, Rajshree; Bayus, Barry L. - In: Management science : journal of the Institute for … 48 (2002) 8, pp. 1024-1041
Persistent link: https://www.econbiz.de/10006086586
Cover Image
An Analysis of Product Lifetimes in a Technologically Dynamic Industry
Bayus, Barry L. - In: Management science : journal of the Institute for … 44 (1998) 6, pp. 763-775
Persistent link: https://www.econbiz.de/10006098562
Cover Image
High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable
Bayus, Barry L. - In: Management science : journal of the Institute for … 39 (1993) 11, pp. 1319-1333
Persistent link: https://www.econbiz.de/10006106510