Empirical analysis of closed-loop duopoly advertising strategies
Gary M. Erickson
| Year of publication: |
1992
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|---|---|
| Authors: | Erickson, Gary M. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 38.1992, 12, p. 1732-1749
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| Subject: | Duopol | Duopoly | Theorie | Theory | Werbewirtschaft | Advertising industry | Softdrink-Industrie | Soft drink industry | USA | United States |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001136385