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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Werbung
81
Advertising
67
Internet marketing
22
Online-Marketing
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advertising
22
Advertising effects
21
Werbewirkung
21
Theorie
18
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advertising and media
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Balseiro, Santiago R.
2
Chandra, Ambarish
2
Chintagunta, Pradeep K.
2
Dwyer, F. Robert
2
Evans, James R.
2
Fruchter, Gila E.
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Katona, Zsolt
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Lans, Ralf van der
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2
Shin, Woochoel
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1
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
245
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
194
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
150
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing
79
European journal of operational research : EJOR
74
Journal of historical research in marketing
72
Journal of promotion management : innovations in planning and applied research
68
European journal of marketing : EJM
67
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
63
Journal of marketing research : JMR
63
Psychology & marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
NBER working paper series
58
SpringerLink / Bücher
58
International journal of industrial organization
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Health marketing quarterly
49
Young consumers : insight and ideas for responsible marketers
49
Journal of current issues and research in advertising
47
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
37
Marketing letters : a journal of research in marketing
35
Technological forecasting & social change : an international journal
35
CESifo working papers
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
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ECONIS (ZBW)
87
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1
Mixed bundling in two-sided markets in the presence of installed base effects
Chao, Yong
;
Derdenger, Timothy
- In:
Management science : journal of the Institute for …
59
(
2013
)
8
,
pp. 1904-1926
Persistent link: https://www.econbiz.de/10009788939
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2
Loot box pricing and design
Chen, Ningyuan
;
Elmachtoub, Adam N.
;
Hamilton, Michael L.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
8
,
pp. 4809-4825
Persistent link: https://www.econbiz.de/10012625032
Saved in:
3
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
4
Intertemporal demand spillover effects on video game platforms
Haviv, Avery
;
Huang, Yufeng
;
Li, Nan
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4788-4807
Persistent link: https://www.econbiz.de/10012305297
Saved in:
5
Bayesian estimation of a dynamic model of two-sided markets : application to the U.S. video game industry
Zhou, Yiyi
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3874-3894
Persistent link: https://www.econbiz.de/10011772801
Saved in:
6
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
Saved in:
7
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
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8
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
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9
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
Saved in:
10
An allocation model for catalog space planning
Johnson, Miki
;
Zoltners, Andris A.
;
Sinha, Prabhakant
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003590962
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