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Market share pioneering advantage : a theoretical approach
Fershtman, Chaim - In: Management science : journal of the Institute for … 36 (1990) 8, pp. 900-918
Persistent link: https://www.econbiz.de/10001094730
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Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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Models of new product diffusion through advertising and word-of-mouth
Dodson jr., Joe A.; Muller, Eitan - In: Management science : journal of the Institute for … 24 (1978), pp. 1568-1578
Persistent link: https://www.econbiz.de/10002081008
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Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis
Jain, Dipak C.; Muller, Eitan; Vilcassim, Naufel J. - In: Management science : journal of the Institute for … 45 (1999) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10006096842