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A branch and bound algorithm for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003543460
Cover Image
A branch and bound algorith for the list selection problem in direct mail advertising
Dwyer, F. Robert; Evans, James R. - In: Management science : journal of the Institute for … 27 (1981) 6, pp. 658-667
Persistent link: https://www.econbiz.de/10003535029