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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research : JMR
9
Faculty & research / Insead : working paper series
8
Marketing Science
8
Columbia Business School Research Paper
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4
Journal of consumer research : JCR ; an interdisciplinary journal
4
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3
Marketing science
3
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3
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2
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2
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Management Science
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Marketing letters : a journal of research in marketing
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Artificial intelligence in marketing
1
Conjoint measurement : methods and applications
1
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From Little's law to marketing science : essays in honor of John D.C. Little
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The silver lining effect : formal analysis and experiments
Jarnebrant, Peter
;
Toubia, Olivier
;
Johnson, Eric J.
- In:
Management science : journal of the Institute for …
55
(
2009
)
11
,
pp. 1832-1841
Persistent link: https://www.econbiz.de/10003909214
Saved in:
2
Dynamic experiments for estimating preferences : an adaptive method of eliciting time and risk parameters
Toubia, Olivier
;
Johnson, Eric J.
;
Evgeniou, Theodoros
; …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 613-640
Persistent link: https://www.econbiz.de/10009731249
Saved in:
3
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
Saved in:
4
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
5
The Silver Lining Effect: Formal Analysis and Experiments
Jarnebrant, Peter
;
Toubia, Olivier
;
Johnson, Eric
- In:
Management science : journal of the Institute for …
55
(
2009
)
11
,
pp. 1832-1841
Persistent link: https://www.econbiz.de/10008326763
Saved in:
6
Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
Toubia, Olivier
;
Johnson, Eric
;
Evgeniou, Theodoros
; …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 613-640
Persistent link: https://www.econbiz.de/10010089332
Saved in:
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