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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of retailing
16
MSI reports : working paper series
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Bridging the gap between advertising academia and practice
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CESifo Working Paper
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Challenges in an age of dis-engagement
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
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2
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
3
The Effects of New Franchisor Partnering Strategies on Franchise System Size
Shane, Scott
;
Shankar, Venkatesh
;
Aravindakshan, Ashwin
- In:
Management science : journal of the Institute for …
52
(
2006
)
5
,
pp. 773-787
Persistent link: https://www.econbiz.de/10007224948
Saved in:
4
Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
52
(
2006
)
2
,
pp. 276-292
Persistent link: https://www.econbiz.de/10006075498
Saved in:
5
A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
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