Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Situative Content-Marketing-St...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
84
Online-Marketing
84
Social Web
83
Social web
83
Marketing management
60
Marketingmanagement
60
Consumer behaviour
50
Konsumentenverhalten
50
Theorie
38
Theory
38
Online retailing
26
Online-Handel
26
Social network
26
Soziales Netzwerk
26
Advertising
25
E-commerce
25
Electronic Commerce
25
Werbung
25
Preismanagement
23
Pricing strategy
23
Advertising effects
20
Viral marketing
20
Virales Marketing
20
Werbewirkung
20
Search engine
15
Suchmaschine
15
social media
15
Auction theory
14
Auktionstheorie
14
Digital platform
14
Digitale Plattform
14
Internet
14
Marketing
13
Competitive strategy
12
Wettbewerbsstrategie
12
online advertising
12
social networks
12
Experiment
11
Game theory
10
Innovation
10
more ...
less ...
Online availability
All
Undetermined
116
Free
3
Type of publication
All
Article
212
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
213
Aufsatz in Zeitschrift
213
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
213
Author
All
Ghose, Anindya
6
Balseiro, Santiago R.
5
Tucker, Catherine
5
Viswanathan, Siva
5
Lin, Mingfeng
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Hosanagar, Kartik
3
Ofek, Elie
3
Urban, Glen L.
3
Wernerfelt, Birger
3
Zhang, Heng
3
Zhu, Feng
3
Agarwal, Ritu
2
Besbes, Omar
2
Boulding, William
2
Burtch, Gordon
2
Choi, Seung-chan
2
Christen, Markus
2
Conner, Kathleen R.
2
DeSarbo, Wayne
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Eliashberg, Jehoshua
2
Elmaghraby, Wedad
2
Gu, Yuan
2
Harker, Patrick T.
2
Hauser, John R.
2
Ipeirotis, Panagiotis G.
2
Kalish, Shlomo
2
Krishnan, Ramayya
2
Kumar, Subodha
2
Lambrecht, Anja
2
Lans, Ralf van der
2
Li, Beibei
2
Li, Zhuoxin
2
Mirrokni, Vahab
2
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
1,736
Journal of business research : JBR
1,037
Industrial marketing management : the international journal for industrial and high-tech firms
866
Springer eBook Collection
470
Journal of retailing and consumer services
393
Europäische Hochschulschriften / 5
379
Gabler Edition Wissenschaft
373
Springer eBook Collection / Business and Economics
362
The journal of business & industrial marketing
317
Technological forecasting & social change : an international journal
283
Research
277
International journal of internet marketing and advertising : IJIMA
265
Journal of marketing management : MM
261
Journal of strategic marketing
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
Journal of marketing
251
Journal of marketing communications
237
European journal of marketing : EJM
235
Journal of the Academy of Marketing Science
217
Journal of advertising research
216
Information systems research : ISR
204
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
193
Lehrbuch
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Psychology & marketing
185
Marketing intelligence & planning
180
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
172
Tourism management : research, policies, practice
169
International journal of hospitality management
163
Journal of business-to-business marketing
161
Business horizons
156
Journal of management information systems : JMIS
154
International journal of advertising : the review of marketing communications
153
essentials
149
The journal of brand management : an international journal
143
International journal of technology marketing : IJTMkt
135
Journal of marketing research : JMR
132
The journal of product & brand management
131
more ...
less ...
Source
All
ECONIS (ZBW)
213
Showing
1
-
10
of
213
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
2
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
3
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
4
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
5
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
6
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
7
Market information and bidder heterogeneity in secondary market online B2B auctions
Pilehvar, Ali
;
Elmaghraby, Wedad
;
Gopal, Anandasivam
- In:
Management science : journal of the Institute for …
63
(
2017
)
5
,
pp. 1493-1518
Persistent link: https://www.econbiz.de/10011684774
Saved in:
8
Higher prices for larger quantities? : nonmonotonic price-quantity relations in B2B markets
Zhang, Wei
;
Dasu, Sriram
;
Ahmadi, Reza H.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2108-2126
Persistent link: https://www.econbiz.de/10011729338
Saved in:
9
Inventory management under market size dynamics
Olsen, Tava Lennon
;
Parker, Rodney P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
10
,
pp. 1805-1821
Persistent link: https://www.econbiz.de/10003776072
Saved in:
10
Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
33
(
1987
)
8
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
