Situative Content-Marketing-Strategie : Erfolgsformel für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele
Olaf Mörk
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Mörk, Olaf |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Konsumgütermarketing | Consumer goods marketing | Marketingstrategie | Business-to-Business-Marketing | Business-to-Consumer | Online-Marketing | Social Media |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXV, 213 Seiten Illustrationen, Diagramme 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-34327-9 ; 3-658-34327-3 ; 978-3-658-34328-6 |
| Other identifiers: | 10.1007/978-3-658-34328-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513350