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~isPartOf:"Management technology : a journal of the Institute of Management Sciences"
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Management technology : a journal of the Institute of Management Sciences
Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Harvard business review : HBR
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Marketing management and administrative action
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New decision-making tools for managers : mathematical programming as an aid in the solving of business problems
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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Planning advertising expenditures by dynamic programming methods
Maffei, Richard B.
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Management technology : a journal of the Institute of …
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1960
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pp. 94-100
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